Showing posts with label female hockey fans. Show all posts
Showing posts with label female hockey fans. Show all posts

Monday, May 14, 2012

Memories: Hockey & High Heels Event with the LA Kings




by Lisa Ovens

I have a soft spot in my heart for the Los Angeles Kings. Don't get me wrong;  I would prefer my hometown team, the Vancouver Canucks to be playing in the Western Conference Finals right now. Even though the Kings handily bounced the Nucks out in round one, I won't hold any grudges or cheer against them. Because one of my coolest Hockeyandhighheels.com days was spent with the Los Angeles Kings and some of their most dedicated fans.

I had successfully pitched the Kings about hosting an event for women, and their fan development department got busy and planned a full day of activity for female hockey fans. Cool thing number one...The Kings utilized my logo and name, Hockey and High Heels in their event marketing materials. Having a cult following/somewhat obscure hockey company nestled on the fringe of the multi- billion dollar Sports Entertainment Industry, well, that kind of plug was pretty special for me. Yay!

Once the press release arrived, another little bonus...one of the activities listed was a " Social hour with Luc Robitaille and Lisa Ovens".  Yep, that was particularly thrilling for me, because how often does a person get their name included in the same sentence along with a Hockey Hall of Famer, a Stanley Cup winner, and the highest scoring left winger in NHL history?  It was October 2007, and at that point in time, the Kings were still in a rebuild mode, and Robitaille had just taken his front office position as President of Business Operations. There was definitely a buzz about this, and one could easily sense that Robitaille was going to be a great fit in this role. And me? Pretty fine with my role in that sentence and sharing a social hour with the dude :o)

It was a beautiful Saturday afternoon in late October as the guests began to arrive. Hilary, the event planner even let me register a few of the guests.That was when I met, face to face, a season ticket holder, Nadine, (pictured here on the right). Coincidentally, she had emailed me before the event was even confirmed to share how much she had enjoyed reading my book, and even extended an invite to catch a Kings game with her should I ever be in LA. That was pretty sweet of her (especially of her husband, who would have to be kicked out of his seat on my behalf. And their seats are good: I believe she said "we sit so close we can see THEIR EYES"). And then voila, two weeks later she was buying her event ticket, and we'd actually get to meet sooner, rather than later!

Aside from the game we watched at the end of the day, one of the bigger highlights was our 1.5 hour skating clinic led by former King, and current radio commentator, Darryl Evans. This part came after a tour of the Kings locker room (this was pre- castle facade entryway - dang!). The Kings had done this type of clinic for men, but this would be the first time it was ever offered to female Kings fans. It was during the clinic that a third cool thing happened: I did an on ice TV interview with Fox Sports, and half way through,  Bailey, the Kings mascot showed up! It was Bailey's first season and the very first mascot the Kings ever had; thoughtfully named after the Kings own Garnet "Ace"Bailey , their Director of Pro Scouting who had died in the September 11th terrorist attacks.Needless to say, but it was an honor to meet Bailey during his inaugural season. Hailing from Las Vegas, Bailey the Mascot was a pretty good skater, too. As were the Lady Kings, a local hockey team that participated in the event. Darryl worked us pretty hard, and even though Heidi Androl left the ice on a stretcher ( no, it wasn't due to exhaustion, it was part of a comedy bit for Kings Vision), all of us skaters were energized, with many women asking about possibly having a second because it was so darn fun.

After touring the many special  rooms, lounges and club sections at Staples Center (egad, there's plenty of them, all polished and perfect, ready to pamper the elite and the famous), we gathered for the social hour. I had the opportunity to speak, followed by Darryl and then Luc. During Darryl's talk it was very evident that the women in the room were serious Kings fans and incredibly knowledgeable ones at that as they grilled him about player personnel and other hockey operation concerns. Oops...a tiny rant is about to begin... So often, certain Canadian hockey fans (and even the Canadian hockey media) question the intensity of hockey fandom in the NHL's sunbelt markets and the Kings aren't immune to this. It's frustrating that they can't wrap their heads around the fact that fans exist south of our border that are just as dedicated and committed to the game as many Canadians are. End tiny rant. Anyway, back to the event... Luc was a lively speaker with a delightful sense of humor, and was genuinely excited about his new position and the changes in store for the Kings organization. I did get a photo with him, which I won't post here, mainly because I was wearing my cheesy " hey, look I'm posing with a hockey celebrity" smile ( so goofy, it shall remain in a hidden folder along with a similar pic of me and Mattias Ohlund during a Canucks event taken the previous season).

I do have this photo with Heidi Androl after the social hour. We were getting ready to do an interview that I kind of wish had happened before the clinic, because my hair was so much better then. But look at Heidi's hair. Should have asked her how she managed to combat the post hockey helmet look.

The game that night was versus the Edmonton Oilers (also was the late game on Hockey Night in Canada).  I had packed my special 3.5 inch "Oiler Killer" shoes (at the time, the shoe stat was 5-1 when the Oilers and I were in the same room - ha cha :o) As a group, we had great seats, and I sat with three regal King fans; one with the best name ever, Lisa, and a couple of cool Kings bloggers, Connie and Kairu. The three of us had a blast. I even made them take turns playing my Sau Ya Goule drum ( a fan accessory that I don't leave home without).

 Staples Center is a fantastic arena, and I did my best to check out as much of the concourse as I could during the intermissions. Oh, another cool thing: during the second period, Hilary collected me and led me down close to ice level so she could introduce me to a season ticket holder and fan of H&HH so I could sign a copy of my book for her. A memorable moment for sure, and man, she had a pretty sweet view of the ice. I'm talking "Nadine territory" here!

I should take a moment to mention that fact that Hilary Hodding, is a dynamo Fan Developer and event planner - she roved around the arena throughout the game, checking in on her other clients, making sure they were enjoying their in-game experience. I have been fortunate to be behind the scenes at a several of these events, and for those who may not realize, let me tell you how hard the sales and marketing departments work, game in and game out.

As the shoes expected, the Los Angeles Kings won the game 3-2. Then I had to go. But the final cool thing would happen the following day, after I arrived back in Vancouver. The first thing I did was call my mom. And before I could say anything, she blurted out...

Mom: Lisa...you were on Hockey Night in Canada!
Lisa: Seriously?
Mom: Yes. It was the start of first intermission and I headed to the kitchen for a snack. All of a sudden I heard Scott Oake say 'Hockey and High Heels" and then Kelly Hrudey said "I love it!' I ran back to the TV and they showed several clips of you and the girls on the ice skating and puck handling!

The next day I tracked down someone at CBC in Toronto with the authority to send me a DVD of the HNIC clip. To this day I do not know why Hockey Night in Canada didn't interview me like Fox Sports did, but at least I can listen to Kelly Hrudey say he loves Hockey and High Heels over and over again!!!

My day with the LA Kings will always be remembered. After what seemed to be an eternity of re-building for this team, I am truly happy for the Kings and their resilient fans as they embark on the next round of the journey, the Conference Finals. I know all too well, what it is like to see your team finally make it there again after such a long absence. And I will stop right there and simply say it is to savor the thrill of being one of the Final Four.

Now, I do have a little bit of a problem as far as cheering goes. The other half of the Western Conference Final is the Phoenix Coyotes. Another team I have a place in my heart for. They were the first ever NHL franchise that I teamed up with for and H&HH event. Gotta write another "Memories" story!

Saturday, February 12, 2011

Hockey Day in Canada Two Book Special!!!!


Happy Hockey Day in Canada, or where ever you are celebrating hockey! 

HDIC SALE SPECIAL!!!
Two Book Set only $35



Get the Two Book Set! For only $35 plus shipping and handling, you'll receive a copy of For the Love of Empty Net Goals and a copy of Hockey & High Heels 

To order your set please click the Book Set "buy it now button" on the right of this page.

Shipping to Canada and the USA.



International customers may order the book via email as your shipping rates will vary. info@hockeyandhighheels.com

have a great day :o) and thank you for your continued support!

Friday, November 19, 2010

Wear Your Colors, Ladies!

      Women's Sideline Henley "Touch" by Alyssa Milano
        US $34.99  CDN $36.99 shopping link at bottom


by Jan Snyder



One of the many good things about taking a couple of days off from work is that I get to watch all of NHL Live on the NHL Network. I usually see about half an hour of the show if I’m able to have lunch at home. The show is always good with plenty of interviews, opinions, calls from fans and tweets.

Today Don LaGreca and E.J. Hradek welcomed Alyssa Milano to the program to discuss her sports clothing line called Touch by Alyssa Milano. If you are a female hockey fan, be her fan, she is pushing affordable sports garb that women can actually wear and feel comfortable wearing. I’ve checked out her designs and they are really nice.


                                 Women's Rivalry Hoody "Touch" by Alyssa Milano
                                          on sale! US/CDN $ 39.97 reg.price $64.99

 Alyssa began designing clothes for female fans of Major League Baseball. She is a season ticket holder for the Los Angeles Dodgers and she remarked that when she looked around in the stadium stores for women’s clothing it was hard to find. She said she coined the phrase “pink and shrink” to describe what was being done to clothes for ladies. The prevailing thought seemed to be just color it pink and make it smaller. Unfortunately, women were buying that awful stuff because not too many other choices existed.

Now Alyssa has a female line of clothing for MLB, NFL, MLS, NBA and NHL teams – hurray!

Tonight she is in Pittsburgh to cut the ribbon for the new Pens Gear store, which is, of course, selling her Touch line. On the show, she told the guys that her fashions are things that she would be comfortable wearing if she went out to dinner after a game, but she stressed that jerseys are very important to women, who want to look like the team they support. According to her, and she should know, that will never change.

While she was talking, she mentioned that when she walks around cities, she rarely sees women in clothes that support a team. Because she is in Pittsburgh, she used the example of not seeing women on the streets of Pittsburgh wearing hoodies or hats supporting the Steelers or Penguins. Whoa, Alyssa, you obviously haven’t been in the right parts of the city! I promise you, a great many Pittsburgh women proudly support their teams by wearing all kinds of Pens and Steelers gear. I live in Houston but I have two Penguin hoodies and more shirts than I can count. Jump on a bus or trolley, heck, even the incline, Alyssa, and mingle with the “real Pittsburghers”. You’ll see plenty of team support.

But, hey, I’m sure not putting down the Touch line of clothing or Alyssa. It’s so great to have a real female sports fan on our side. She was able to talk quite capably about the Dodgers and the Kings, and even threw into the conversation that she had Kings season tickets during Luc Robaitaille’s rookie season! You go, girl!

Alyssa claimed to follow several female hockey blogs, so if you’re out there reading this, Alyssa, give us a shout! Look me up if you attend the Winter Classic in Pittsburgh –I’ll be the one in the Penguin jacket!

for more cool clothes, accessories and gift ideas, please visit...
 
Shop NHL Canada
 
Shop NHL USA

Sunday, September 19, 2010

Another Teaser from "For the Love of Empty Net Goals..."



Excerpt from chapter six, Special Spplement: Women Involved with Hockey, a Recent Timeline from the book, For the Love of Empty Net Goals by Lisa Ovens


Special Supplement:
Women Involved with Hockey: A Recent Timeline

Women and hockey have become more connected than ever before. The following pages highlight some noteworthy moments compiled from media headlines, milestone achievements, women on the blogosphere, marketing initiatives, hockey cheerleaders, female ice cleaners, and my personal favorite, hockey-themed beer commercials. Sometimes if you want to see how far women have really come, the garden variety hockey-themed beer commercial can tell the story.

Introduction
 Women have been hockey fans and hockey players since the late 1800’s. A whole book could be written on our history with the game (actually one was written, but more about women playing the game: On the Edge: Women Making Hockey History by Elizabeth Etue and Magan K. Williams 1996). But for the sake of this book and limited space, I have only included a few moments covering women’s hockey.

Because For the Love of Empty Net Goals is from the female hockey fan’s perspective, I’ve stuck pretty close to issues and events surrounding us fans. Speaking in the third person, I list myself, but only a few times along the timeline to conserve space.

I did my best to capture as many moments as I could, but there might be some that I have missed, and I apologize. It begins in 2003, because this is when I started to pay attention to the stories and moments capturing our connection with the game.

It’s been interesting watching sports marketing catch up to female fans and seeing marketing people realize that there is indeed more than ten of us.
Forty appears to be our magic number...
If you’ve ever researched statistics about women, the magic number appears to be 40% or darn close to it. It comes up over and over again. For example...
• 41% of the NHL’s audience is women
• 40% of The Daily Show’s audience is women
• 40% of US gamers are women
* 40% of women order pizza after breaking up with their boyfriends
• 40% of women working in science and technology fields say they were discouraged to follow that type of work by their college professors
• 40% of corporate board members in Norway are women
• 40% of Super Bowl Sunday broadcast viewership is women

It is a curious number that forty percent. One has to wonder if we’ll ever get to fifty percent. Then that would be exactly half of something, or an equal part of something, if you will. Anyhow, let’s get at it...

June 2003 Red Wings Apparel Score’s With Women (Detroit News online article by Joanne C. Gerster)

The Detroit Red Wings acknowledge their female fans “leading to the creation of new products such as women-sized hockey jerseys.” According to the Wings senior director of concessions and marketing, Karen Wenson, “We are trying to lead the way in getting more products just for women.”
-Those Wings...they are so on top of everything they do.


June 2004 Nye Lavalle says Women Love Hockey…


In an Associated Press article published on tsn.ca titled Challenging Present, Future for NHL, Lavalle, president of the Sports Marketing Group, said “Women love hockey. I’ve talked to people in the front offices of a lot of sports and nobody understands who their fans are. Young men in the 18-34 year old group and women should be the people the NHL targets.”

-If the NHL follows Lavalle’s suggestion, they’ll have their work cut out for them as they try to reach out to such two different demographics all at the same time.

October 2004 Ivette Ricco, Publisher, Femmefan.com

Although I had first discovered Femmefan.com in 2004, the site has been live since 2000 – female football fans rejoice! However, femmefan.com covers hockey as well as every other major pro sport. Ivette Ricco, and her stable of female and male writers enjoy a large following as they present a complete sports site that specifically serves the female demographic. Ricco is often sought out for her opinions when it comes to female sport fandom and it’s not a wonder: she’s probably one of the first, if not the first woman to recognize and serve a woman’s love and commitment to sports via the Internet.

November 8 2005 Helene Elliott becomes the first female sports journalist to be inducted into the Hockey Hall of Fame.

A long time sports writer (since the late Seventies, a time when women reporters were banned from locker rooms), Helene has reported on LA Kings hockey and practically every major hockey event since then. I couldn’t think of a more fabulous autobiography to read in sports than the one Helene would write. Let’s all hope she plans on it one day.

-Imagine what it was like for her to do her job in the late Seventies? It’s post game and you’ve got to get your quotes and your story filed, asap, and you have to wait outside while all the guys get in the locker room before you do. Then you just wait until the players are finished up in there and exit the door. Oh, the things women go through sometimes just to get the job done...

This is just a sampling of the timeline. To get the full story,
pre-order you copy of For the Love of Empty Net Goals today

For the Love of Empty Net Goals Table of Contents

1 Home and Away
2 Canada/ USA Hockey Relations
3 Bon Voyage - The sequel to Hockey & High Heels
4 She Shoots, She Scores and She Loves it! The Women's Game
5 Super Cosmic Future Era of the NHL
6 Special Supplement: Women Involved with Hockey, a Recent Timeline
7  A Tale of Two Cities: Vancouver and Pittsburgh
8 The Company of Men
9  Eventful
10 2010 Winter Olympic Games
11 The New Champions
     Resources and Bonuses